The Power of Fruit
Power of Fruit is an all natural, 100% fruit and only fruit product. We developed a print, trade, event, and digital campaign to highlight that fact, and built a brand with a fun, easygoing personality that separated our brand from the rest of a category that tends to take itself pretty seriously. To quote the founder: “Launchpad’s integrated efforts have led to a rapid increase in retail presence and lasting social engagements.”
