PulsePoint
When a heavy-hitting Web contextualization company merged with a best-in-class audience measurement and email marketing powerhouse, PulsePoint was born. Launchpad was engaged early on to drive the launch of PulsePoint during Advertising Week. From strategy and positioning to brand identity, digital, display, experiential, and event marketing, we optimized every user touchpoint and set the stage for an incredibly well-received brand launch.
