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Launchpad Advertising Adds Senior Digital Leadership
NEW YORK, May 24, 2010 - Launchpad Advertising announced the addition of two senior executives, Steve Carbone and Diana Schwartz, as agency Partners.
"Our agency model is focused on the total interaction between our clients and their consumers from brand to buy," said David Low, co-founder of Launchpad. "Throughout that process the web represents the center of gravity for so many of our clients' overall communication efforts. Steve and Diana bring to Launchpad the senior level strategic and technical expertise that will ensure we can push further into helping our clients innovate across their digital efforts from websites, CRM, social media and traditional online response generation."
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| The Wall Street Journal hires Launchpad to support their Education Segment marketing efforts.
NEW YORK, April 22, 2010 - The Wall Street Journal, ranked #1 daily paper in the US, has selected Launchpad as the agency to lead ongoing marketing initiatives for their Education Segment. Launchpad was selected based on their strategic insight, understanding of business needs and strong creative capabilities. The assignment includes integrated efforts targeting parents, students and professors. Launchpad’s role is to create greater relevance among these groups to help drive subscriptions and continue to grow the next generation of WSJ advocates. Tactics include strategy development, marketing material creation and sales tools.
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Launchpad Hires new SVP Group Director
NEW YORK, April 12, 2010 - Launchpad brings in Jason Prew as SVP, Group Director for the leadership role on the CenturyLink account as well as assisting the agency with other clients and new business efforts.
Prew comes with substantial experience orchestrating the development and execution of integrated marketing strategies across a diverse range of national and global clients in telecom, consumer electronics, technology, online services, and sports categories.
Most recently, Prew served at Ogilvy as the midmarket Global Demand Programs director for IBM, responsible for worldwide strategy development, eNurture planning and execution, and global direct marketing oversight. He also sat on the Digital Excellence Committee, responsible for developing digital marketing best practices and forward looking campaign methodology while ensuring fast adoption of capabilities throughout the agency network. While at Ogilvy, he also led the Kodak retail business.
Prior to Ogilvy, Prew worked at Hill Holiday and FCB. He led the re-launch of AOL as they converted from a subscription-based model to an advertising-based model and also served as a lead account manager on both the Verizon Wireless consumer business and AT&T b2b & retail businesses.
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Launchpad named B2B agency of record by CenturyLink
NEW YORK, November 30, 2009 - CenturyLink, now one the nation's largest telecommunications companies, has selected Launchpad Advertising as their B2B agency of record. CenturyLink was formed by the merger of CenturyTel and Embarq that completed July 1, 2009.
Launchpad was selected based on the agency's deep knowledge of the telecommunications and technology industries, strong creative capabilities and unique understanding of how customers interact from Brand to Buy. Launchpad's role is to drive the development and activation of this new Fortune 200 brand across their entire spectrum of tactics including brand strategy, advertising, interactive, direct marketing, website development and even sales tools and sales training.
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The Power of Fruit® selected NY based Launchpad Advertising as their Agency of Record
LEBANON, N.J., November 16, 2009 - The Power of Fruit selected NY based Launchpad Advertising as their Agency of Record, to develop all aspects of their new identity, packaging and website. "We've had great success over the past year, and looked for a partner that would help us accelerate our momentum and take us to a new level," said Ron Kazmierski VP of Sales and Marketing at The Power of Fruit. "Launchpad's strategic ability and unique focus on delivering creatively across all aspects of our business was critical in choosing them as a partner."
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The New York Times turns to Launchpad for insight on the FedEx versus UPS multimillion-dollar marketing battle.
NEW YORK, June 10, 2009 – The New York Times, Advertising, “Campaign Against Rival Could Haunt FedEx”. By STEPHANIE CLIFFORD, Published: June 9, 2009 – The word bailout has gone from descriptive to derogatory. In a multimillion-dollar marketing campaign introduced Tuesday, FedEx objected to legislation that would make it easier to unionize the company by accusing its rival, United Parcel Service, of taking a government bailout.
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Launchpad hires new Associate Creative Directors
NEW YORK, June 1, 2009 – Launchpad brings in top New York talent to provide creative leadership on the CenturyLink business. The creative duo includes Peter Borrell and David Ganassi who were partners in the past at Draft. Their tremendous credentials and award-winning talent will help the agency to lead the integration of CenturyTel’s and EMBARQ’s business divisions. The combined company, named CenturyLink, will be the fourth largest telecommunications company in the United States. Beyond that, the team will also help Launchpad continue to win new business. |
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Launchpad moves to Union Square in NYC
NEW YORK, Jan. 23, 2009 – After several months establishing its business footing in offices across the river in Asbury Park, New Jersey, Launchpad makes the jump to NYC. “Moving to New York was a major milestone for us. Being in the heart of New York provides us access to some of the best talent in the world” says David Low, one of the two principals of the company. Launchpad’s new offices are located in the heart of the Union Square area, at 114 Fifth Avenue (New York, NY 10011), which is considered one of the most popular meeting places, given its central location in Manhattan and its many subway lines. |
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